Safon Floyd is the co-founder of EstroHaze (EstroHaze.com) she is also a writer, editor, and producer of digital and print content. Her portfolio includes personal essays along with articles on careers, television, books, and the booming cannabis industry. As former Digital Editor for Black Enterprise, she plays a critical role in reporting, researching, planning, and writing daily online content as well as keeping up with the emerging trends in careers, cannabis, entertainment and African Americans in business. In addition to reporting, Floyd implements SEO best practices for site content and utilizes Google Analytics to monitor and improve site traffic.