Nelson Guerrero is a bilingual Ecuadorian-American who studied Business Administration and History at the City University of New York, Lehman College. Upon graduation, Nelson co-founded NanoTechnostics, Inc., a biomedical company that went on to win the People’s Choice Award at the New York State Business Plan Competition in 2014, and was accepted into the prestigious LI Comets Accelerator. In 2015 Nelson used his entrepreneurial skills to pursue a different passion: cannabis. After successfully educating his traditional, Latin family about the benefits of cannabis, Nelson co-founded the Cannabis Cultural Association. Through the CCA Nelson works to end the stigma around cannabis use by educating all people, both in English and in Spanish, about the benefits that cannabis offers. The CCA achieved § 501(c)(3) non-profit status in February 2017 and, among other things, emphasizes criminal justice reform, promotes access to medical cannabis, and advocates legalization for adult-use of cannabis.