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Kate joined BDS Analytics in 2019 after eight years in market insights, where she utilized analytic skills in the form of writing, storytelling, and presenting to bring actionable insights to clients across the consumer packaged goods industry. Throughout her various roles, she worked in quantitative shopper research and applied her analytic capabilities to the chain drug retail channel, with a strong focus on retail health and wellness, retail pharmacy, and more recently the impact of the emerging cannabis market on the traditional retail landscape.