Karen G. Meshkov is an East Coast cannabis professional who works in business strategy and development for the cannabis division of ForceBrands, an executive recruitment firm focusing on the consumer packaged goods space. She specializes in building executive leadership teams for cannabis and hemp brands on the East Coast including Grassroots/ Herbology, Recess, and Manitoba Harvest. The former publisher of a Natural Awakenings health magazine, she is passionate about plant medicine and the implications for cannabis to move people and society to a healthier place through a dynamic, sustainable, equitable industry.