Dasheeda Dawson is CEO of The WeedHead & Company and author of top-selling workbook, “How to Succeed in the Cannabis Industry”. A global cannabis advocate and industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Dasheeda is a corporate crossover pioneer and world-renowned cannabis business strategist. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. She is a co-host on She Blaze, a weekly cannabis culture and news podcast available on Soundcloud, iTunes and iHeartRadio. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM), co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE) and member of Oregon Cannabis Commission Governance Framework Subcommittee.