Janitor, construction crew clean up, waitress, documentary filmmaker, adjunct professor… just a few of the paths Carol Ruiz walked before finally finding what she would do for the rest of her life. At these former gigs, as founder of NewGround PR & Marketing (a highly regarded agency in the real estate space), at Higher Ground, and at dinner tables the world over, Carol is a storyteller. Storytelling being the heart and soul of public relations, it’s no surprise that Carol was drawn to the world of PR.

Carol crafts campaigns that capture the attention and imagination of the press (national and niche), communicate the right messages to the right audiences, increase name and brand awareness, build and maintain reputations, and increase customer and fan bases. And she chairs all sorts of committees, is a published author, has film credits under her belt, and is a delight to be with. She’s a world traveler (a lot of those around here). If you spend much time with her, and you should, she’s sure to tell you stories about her adventures and, even likelier, ask you to tell her yours.