Brian Rice, Director of R&D at Boveda, oversees the design and development of new products for diverse industries, including cannabis, tobacco and music. Brian brings two plus decades of experience with previous roles at General Mills, PepsiCo, and 3M. As a leading expert in water activity, Brian and his team have explored the impact aW has on flower economics, quality and safety and have studied the changes that occur to cannabinoids when stored at various levels of humidity and moisture.