Beth Waterfall is an esteemed connector on a mission to use education, compassion and advocacy to break stigma against people who use and work with cannabis. Recently named to BostInno’s 2019 50 on Fire class and the Boston Business Journal’s 2018 40 Under 40 list, Beth is founder and executive director of 501c3 nonprofit ELEVATE Northeast, and founder and president of cannabis marketing and events consultancy Beth Waterfall Creative.

Beth is credited with brokering some of the most impactful industry relationships in Massachusetts, and for fostering informed dialogue that has resulted in increased public acceptance and a pathway for countless entrepreneurs and small businesses to open their doors. As a business development advisor, Beth helps cannabis executives and companies grow through effective communications, strategic connections and unforgettable event experiences.

Beth is also a passionate educator dedicated to positive public relations for cannabis and is an ardent advocate for inclusion, leadership and ownership in the cannabis industry for women, LGBTQA+ and other traditionally marginalized groups. She has written for the Boston Globe, Ladybud, 1000 Watts, Freedom Leaf, and Cape and Plymouth Business magazines, and is a frequent speaker at cannabis industry, marketing, and community events. Learn more at bethwaterfall.com.